The Advantage Travel Partnership has launched a dedicated cruise focused marketing campaign to help drive cruise enquiries and bookings for its members.
September being an important month for cruise bookings, Advantage has launched the campaign to coincide with this period and is working with main supplier partners to drive cruise interest throughout the month. It will include activity and assets for members to share and inspire their customers for future cruise holidays.
David Forder, head of marketing at Advantage, commented, ?The introduction of Seacations earlier this year has driven a new customer base to cruise and has also been a lifeline for many of our members over the last few months. Our dedicated cruise campaign aims to capitalise on this and support members with both customer retention and acquisition activity, by targeting those wanting to get back to all other types of cruising. Over the last four weeks we have seen a 39% increase in cruise bookings vs. the prior four weeks, so this campaign is perfectly timed to help members further boost their cruise bookings.?
Advantage has created a new issue of its consumer magazine, ?Navigate?, which has been designed specifically for the campaign and comprises of editorial content with updates, tips and advice about both ocean and river cruising, and carrying partner advertising. The digital magazine, together with social media and website banners will be made available for members to use in their own marketing on a complimentary basis.
Advantage will also work with suppliers to share tailored cruise month holiday offers that will be uploaded to a dedicated Hot Offer Facebook group for members to lift and share across their own social media channels. In addition, each supplier partner taking part in the campaign will be given its own page on the Advantage members extranet to share its latest campaign offers and promotions, training videos and additional marketing resources for members to use.
