Back On The Water Header 3

Advantage launches cruise focused marketing campaign

The Advantage Travel Partnership has launched a dedicated cruise focused marketing campaign to help drive cruise enquiries and bookings for its members. 

September being an important month for cruise bookings, Advantage has launched the campaign to coincide with this period and is working with main supplier partners to drive cruise interest throughout the month. It will include activity and assets for members to share and inspire their customers for future cruise holidays.

David Forder, head of marketing at Advantage, commented, “The introduction of Seacations earlier this year has driven a new customer base to cruise and has also been a lifeline for many of our members over the last few months. Our dedicated cruise campaign aims to capitalise on this and support members with both customer retention and acquisition activity, by targeting those wanting to get back to all other types of cruising. Over the last four weeks we have seen a 39% increase in cruise bookings vs. the prior four weeks, so this campaign is perfectly timed to help members further boost their cruise bookings.”

Advantage has created a new issue of its consumer magazine, ‘Navigate’, which has been designed specifically for the campaign and comprises of editorial content with updates, tips and advice about both ocean and river cruising, and carrying partner advertising. The digital magazine, together with social media and website banners will be made available for members to use in their own marketing on a complimentary basis.

Advantage will also work with suppliers to share tailored cruise month holiday offers that will be uploaded to a dedicated Hot Offer Facebook group for members to lift and share across their own social media channels. In addition, each supplier partner taking part in the campaign will be given its own page on the Advantage members extranet to share its latest campaign offers and promotions, training videos and additional marketing resources for members to use.


More News...

Greater Palm Springs Conv…

Greater Palm Springs Convention & Visitors Bureau to operate under new name

The destination association will be operating under a new name, Visit Greater Palm Springs, and with a new logo.

The Harbor Club invites a…

The Harbor Club invites agents to 'Lunch & Learn'

The Curio Collection by Hilton hotel, in St Lucia, is offering dedicated training sessions, updates and key selling tips. 

Brand USA invites agents …

Brand USA invites agents to boost destination know-how

Training webinars and quizzes are scheduled to take place throughout September and October. 

Riviera Travel extends 20…

Riviera Travel extends 2021 tour programme into the festive period

Four of the operator's five-day seasonal staycations have been extended into November and December.

Saudia reinstates direct …

Saudia reinstates direct route from Manchester to Jeddah

The service will initially operate three times weekly between December 15, 2021 and January 9, 2022.

Win, learn and play at Ta…

Win, learn and play at Taste of PATA

The event, taking place on September 15, 2021, is the first in the organisation's upcoming schedule of in-person events. 

Polish National Tourist O…

Polish National Tourist Office appoints new UK & Ireland director

The appointment comes ahead of a busy year welcoming back international travel to the Central European nation. 

Sneak peek at WTM London'…

Sneak peek at WTM London's 2021 Conference programme

The event will take to the WTM Global Stage at ExCel London from November 1 to November 3, 2021.  

easyJet confirms winter r…

easyJet confirms winter route from Manchester to Jordan

From December 6, 2021, guests will be able to jet off from Manchester Airport to the King Hussein Aqaba Airport in Aqaba, Jordan. 

Tourism Australia relaunc…

Tourism Australia relaunches Aussie Specialist programme

The training, which is run in conjunction with Australia's State and Territory Tourism organisations, has been enhanced with a new look and more interactive modules.

Advantage launches cruise…

Advantage launches cruise focused marketing campaign

The Advantage Travel Partnership has launched a dedicated cruise focused marketing campaign to help drive cruise enquiries and bookings for its members. 

Club Med announces Magna …

Club Med announces Magna Marbella

The brand's first Spanish resort in 20 years is set to open its doors next year. 

Prev Next

twn Are you sure that you want to switch to desktop version?