2024 the year for 'wildcard wanderlust' according to Flight Centre
The agency's research suggests 'luxe for less', 'boomerang breaks' and 'wildcard wanderlust' lead the charge in 2024, with top destinations predicted to be Australia, New Zealand and Thailand.
Anticipation for far-flung favourites in 2024 is a testament to existing demand being driven by the desire to journey beyond horizons (or Flight Centre-dubbed 'wildcard wanderlust'), along with the cost-of-living crisis inspiring guests to go further afield for better bang for their buck.
That's where 'Luxe for less' comes into play, with value options no small fry next year. Thailand's place in the top three is, in part, due to its value proposition, with Indonesia, South Africa, Sri Lanka and Mexico in a similar group of long-haul-for-less options set to rise in popularity next year.
'Boomerang breaks' are expected to see guests returning to past favourites, retracing travel favourites to recapture nostalgia or see a destination through a different lens. Australia is expected to lead the sentimental fray for guests in 2024.
'Treat yo'self travels' breaks into the agency's top four predicted trends, as tailor-made travels with all the trimmings are anticipated to have a greater role in the modern traveller's life in 2024.
Gear up for 2024 with Flight Centre's full breakdown of trends at www.flightcentre.co.uk/window-seat/uk-travel-trends-2023.