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Six wooden blocks, five of which are labelled 'Change' with one yellow one in the middle labelled 'Chance'.

Deloitte's lead partner, travel & aviation, Alistair Pritchard, and director of travel, hospitality & leisure advisory, Danielle Rawson, spotlighted six influencers and shifts in consumer behaviour – and the opportunities and challenges that travel will have to rise to in order to stay ahead

A 3d rendering of a bar chart and 2024, with the 0 replaced with an arrow hitting bullseye on a target.

Findings revealed in the association's Holiday Habits 2024 report at The Travel Convention will make happy reading for travel agents: the average number of trips taken exceeds or matches any year in the past 10 and the percentage of those booking with a travel agent is up 4% against last year