Director of sales Stuart Pearce iterated the importance of agents, with 90% of the cruise line's UK business coming from agents, while announcing a "substantial investment" into agent fam trip and ship visit opportunities
185 agents will head aboard Azamara Quest in three Seminars at Sea later this year, with events adjacent to the CLIA Conference hosting another 80 agents.
The Seminars at Sea will spotlight the upcoming refurbishments recently announced as part of the US$80 million Azamara Forward initiative; the fams will depart Seville before sailing to Gibraltar and wrapping up in Malaga. Three groups will set sail from March 1st to 6th and April 10th & 13th and 13th to 16th, 2026.
Further details on the CLIA Conference events are set to be confirmed. Current events include daily workshops with four hours of training from CLIA and Azamara reps, ship activities, and networking opportunities with the cruise line's leadership.
Continuing, Stuart added, "Our commitment to UK travel agents is unwavering. The substantial investment we're making in these events underscores our dedication to recognising and rewarding our valued partners.
"We believe the most powerful way for agents to sell the Azamara proposition is through first-hand experience, by immersing themselves aboard the very ships that lie at the heart of the Azamara experience. When our partners have truly lived what makes Azamara extraordinary, they become our most authentic and effective ambassadors."
