Marriott International has announced an exceptional year of growth in 2025 across the region
With over 230 signings, collating 31,000 rooms, 2025 has been Marriott International’s most robust year of growth. The company’s EMEA region ended the year with a pipeline of over 600 properties and nearly 113,000 rooms, a 7.8% net growth. Marriott signed a record number of residential deals across EMEA, which is more than double the volume signed in 2024.
A standout of Marriott's 2025 growth is the acquisition of the citizenM brand, which is known for its tech-savvy in-hotel experience, highly efficient use of space, and focus on art and design. The citizenM portfolio was integrated on Marriott’s platforms in the fourth quarter of 2025, adding 19 hotels and nearly 4,000 rooms to the company’s EMEA portfolio.
The highest growth markets were Germany, Italy, Saudi Arabia, the UAE, and the United Kingdom. Conversions and adaptive reuse projects represented nearly 50% of the region's signings in 2025.
Significant signings in 2025 include Marriott Residences, Budapest, and The Ritz-Carlton Residences, Palm Hills.
Satya Anand, President EMEA, Marriott International, said, “We continued to grow our portfolio with purpose by expanding into new destinations, scaling our brands thoughtfully and offering even more diverse experiences for our guests and Marriott Bonvoy members. Our robust growth is a testament to the dedication of our teams and the trust of our owners, and we remain committed to shaping the future of travel in the region.”
