After committing to planting 25,000 trees at various global reforestation projects at the start of the year, Just You has confirmed it has surpassed the target, inspired by its 25th anniversary
28,000 trees have now been planted at projects including the Umswai Valley Reforestation Initiative in India and Morocco's Tamamdt Nursery, among others.
An agent incentive earlier this year saw a tree planted with every trade booking; that campaign resulted in over 3,000 trees being planted and helped push the solo tour operator over its 25,000 target.
Adam Kemp, Just You's managing director, celebrated the milestone. "Sustainable tourism isn’t just about seeing the world, it’s about preserving it. Our partnership with Planeterra reflects our belief that every journey should leave a positive footprint, producing positive outcomes for communities and local people.
"With this tree growing project, land will be restored and lives will be considerably improved... as we celebrate 25 years, we remain committed to making travel a force for good, today and for the next generation of travellers."
