Ibiza Tourism is showcasing itself as more than just a party destination, with an array of offerings, including fun for the whole family, and year-round sun and sand activities.
Travel Bulletin met with Juan Miguel Costa, director of tourism, to discuss all things Ibiza, from the diverse offerings on show to the importance of the travel trade.
On the importance of marketing Ibiza in the right way to the right people, Costa explained: "We are organising a huge campaign to showcase that Ibiza is not only open in the summer, but also year-round. Our tourism season starts in February, due to the fact that we have more than 300 days of sun - visitors can enjoy sunshine throughout the year.
"One of our main jobs is dispelling myths surrounding Ibiza, the main one being that we are just a party destination. When people have been there, they start to discover what the island is really about, which is amazing scenery, stunning views, and plenty of outdoor activities, including, of course, sun and sand.
"Main activities include cycling, sailing events, and in May we have the triathlon championship, with 12,000 people. We have four main assets that have been declared World Heritage Sites, and we are also famous for our gastronomy - we have some amazing chefs, who only use local produce."
On the approach moving forward, the director of tourism continued: "One of the other main aims for 2023 is to welcome back our family tourists. These are some of our most loyal visitors and one of our target markets, who usually come year-after-year. The island has many activities for the whole family, and even the hotels are prepared to cater for families, with kids clubs, activities, and expansive rooms."
"We are extremely well connected to the UK, with a daily flight connecting London to Ibiza from Stansted Airport."
Of course, Costa couldn't understate the importance of the UK trade: "For us it is very important to keep our agent partners engaged and educated - they help us to sell the island. We know that the best way to achieve this is through fam trips - this first-hand experience is key in them becoming ambassadors."
