Throughout WTM, the Indian state of Madhya Pradesh has been showcasing its rich heritage and culture offering to UK travellers.
This year, the managing director of Madhya Pradesh Tourism Board, Mr. Sheo Shekhar Shuklar champions eco-tourism initiatives, and is also dedicated to the promotion of culture, tribal empowerment and regenerative tourism.
Madhya Pradesh offers unique cultural experiences, with living heritage, varied wildlife encounters, luxurious accommodations and diverse cuisine. The state is also home to three UNESCO World Heritage Sites (Khajuraho, Sanchi and Bhimbetka) while the cities of Gwalior and Orchha feature on the list of tentative UNESCO World Heritage Urban Landscape projects.
The state is perhaps most popular for its six tiger reserves, consequently known as the 'Tiger State'.
Speaking about the trade travel show, Mr. Sheo Shekhar Shukla said, "Madhya Pradesh Tourism is uniquely positioned to welcome international travellers back in the post-Covid scenario with various new initiatives, including rural and agri-tourism which we will launch at the World Travel Market. The friendly people of Madhya Pradesh are eagerly looking forward to showcasing their extensive wildlife offering, exquisite traditional culture, rich heritage, cuisine, and Indian hospitality."
