VisitGuernsey is prioritising the cruise market in its marketing campaigns in light of the destination retaining year-on-year visitor growth and commitment from the cruise industry for 2019 and 2020.
The tourist board?s commitment to the cruise market is fuelled by its own analysis of the market showing that disembarking passengers create a ?4.2m revenue stream equating to a ?31 average spend per passenger.
There are 91 calls from cruise vessels scheduled for 2019, nine of which are inaugural calls. This includes the MSC Preziosa which has a capacity of 4,300 passengers. Other flagship visits will come from Royal Caribbean?s Brilliance of the Seas and Princess Cruises? Sapphire Princess.
A major objective for VisitGuernsey is to encourage cruise passengers to return for longer, land-based visits to the island and the sister islands of Sark, Herm and Alderney. Research found that 94% of cruise passengers to Guernsey are likely to visit the island again.
New tours for the cruise market have focused on the success of The Guernsey Literary and Potato Peel Pie Society, a film which was released last year, based on the book. Tours now include a guided tour of St Peter Port highlighting important historical facts linked to Guernsey?s WWII occupation and a tour by converted safari Land Rover through the rural lanes and communities depicted in the film.
For more information go to www.visitguernsey.com
