Since starting her business with Hays Travel's New to Travel Academy in October 2024, Lisa Jones has already sold several trips to the Great White North—with one attraction, in particular, proving popular with every client so far
So what keeps drawing Brits back to Canada, and what does Lisa recommend to agents selling the destination? In the latest edition of our Agent Insight series, we find out exactly that.
A spiritual second home—with sublime selling potential
“Ever since I was a little girl, Canada was always a country we talked about at home. With relatives who had emigrated there, it often came up in conversations, and I guess it’s always been somewhere I’ve felt a connection to.
"Back in the 19th and early 20th centuries, a lot of Welsh people made the move to Canada, often looking for better opportunities or to escape tough times back home. So, it’s no surprise that Canada still holds a special place in the hearts of many Welsh people today.
"Since starting my business in October, I’ve already booked several trips there—and it’s easy to see why it’s such a popular choice!"
"...it's easy to see why it's such a popular choice!"
From coast to coast
“Canada is famous for its breathtaking landscapes and vibrant cities. From coast to coast, there’s such a variety of natural beauty to explore. The towering Rocky Mountains in Alberta, the crystal-clear lakes of Banff and Jasper, and the incredible Niagara Falls are just a few examples that make it so special."
"...there's such a variety of natural beauty to explore."
“On top of that, Canada’s cities like Toronto, Vancouver, and Montreal are buzzing with life—multicultural, packed with great food, festivals, and so much to see and do."
The one attraction on every itinerary
"Every trip I’ve booked to Canada so far has included tickets to the Calgary Stampede. It’s one of the country’s biggest and most exciting events—often called 'The Greatest Outdoor Show on Earth'. Held every July in Calgary, Alberta, it’s a ten-day celebration of Western heritage and culture, and it’s always a hit with visitors."
The Calgary Stampede attracts over a million visitors every year. (Image Credit: Adobe Stock)
Up close & personal
“I’ve been lucky enough to visit Canada myself and see the spectacular Rocky Mountains up close. During my stay in Banff, I had so many amazing experiences—one of the highlights was snowmobiling through the mountains. It’s something I’ll never forget.
"Canada is definitely on my list of places to take my girls once they’re old enough to appreciate it! And I’ll continue promoting it as a great destination for a diverse range of customers.”
Lisa Jones is a Hays Travel Personal Travel Consultant based in Carmarthenshire, Wales.
Other Hays Travel alumni of Travel Bulletin's Agent Insight series include Ryan Evans, who unpacked the value in clients looking to go solo, and Martin Brown, who spoke on the value of word-of-mouth and family holidays to his branch's cruise sales.
