Virginia Tourism corporation president and CEO, Rita McClenny, along with United Airlines’ representatives introduced a new cooperative campaign to an audience composed of British travel professionals and media at Londons Langan’s Brasserie.
The multichannel campaign, entitled ‘Come Find YOUR Virginia’ targets British travellers and is the latest step in a long-term partnership designed to familiarise United Airlines’ top-tier customers with Virginia’s distinctive luxury product.
“The UK is already our number one market for overseas inbound travel,” stated Rita McClenny. “Yet we know that if more Brits were familiar with just how much Virginia has to offer, we would welcome even more visitors from the UK every year. With our shared history, stunning outdoor landscapes, and wealth of luxurious, off-the-beaten-path accommodations, Virginia offers today’s travelers everything they are seeking in a U.S. holiday.”
Launching in two phases, the first in late October and the second through spring 2023, the various mediums seen throughout England will drive potential travellers to a unique microsite at United Airlines’ Hemispheres Magazine online.
