Sir Richard Branson's luxury lifestyle group will open its first hotel in the capital on August 1st, 2024.
The property will mark the eighth location in the Virgin Hotels portfolio when it opens in the ever-trendy district of Shoreditch later this summer, and the 17th property for the wider Virgin Hotels Collection.
Sir Richard Branson hinted that this had been in the Virgin Hotels plan for a while, "Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started.
"Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too."
