Vibra Hotels begins countdown to Balearic openings

With its largest Mallorca hotel kicking off the seasons openings on March 15th, before seven additional Ibiza properties following on March 27th and the full 39-hotel roster operating in the coming months, the rebranded Playasol Ibiza Hotels label is counting down to a transformative season.

After inaugurating the new brand in 2021, the Vibra Hotels label aims to drive consistency within the roster of adults-only, family, and all-inclusive umbrella.

The group consists of 10,000 beds across 39 hotels in the Balearics, including the addition of 300 apartments in Menorca which will fall under the Vibra Hotels brand as of 2024.

2024 will see the addition of the fully-renovated Vibra Palma Cactus, inspired by a new art decot concept embodying the beachside Miami lifestyle in the Balearics, 300 metres from the beach in Palma de Mallorca. 110 rooms will debut with the property's opening in June: two junior, 96 double, and 12 single suites.

Mallorca's Vibra Beverly Playa hotel will debut 227 refurbished rooms in the upcoming season, completing the property's total overhaul which saw the first 216 rooms and both indoor and outdoor facilities renovated last year.

Agent bookings are eligible for a 20% discount: contact or for more information on trade-exclusive offers.