Eight new target segments will focus on various target customers and markets, replacing the previous short-, mid- and long-haul segmentation.
Hot on the heels of 11 new destinations joining the product portfolio, the trade-exclusive package operator's offerings are now streamlined across eight different categories.
Adults Only, Families, Waterparks, City Breaks, Swim Up Rooms, Deluxe Escapes, Boujee Breaks and Value Vacay are the streamlined segments, helping both agents and their clients hone in on the break of their dreams.
Si Morris-Green, the director of agency sales and marketing, maintained that the team is "really happy with the way Classic Package Holidays has performed during peaks with incredible year-on-year growth," but the product segmentation and strategic branding "will help us to signpost to our trade partners the breadth and range of product available within Classic Package Holidays and allow our agent partners to target easily different client segments."
