Matt Coulter has joined trade theatre ticket supplier Ticketpipe as director of sales.
The newly-created position will contribute to Ticketpipe's goal to steamline the theatre ticket booking process for agents and expand its market share among the trade.
John Wales, the ticket operator's co-founder, explained: "Matt has built a great reputation over ten years in the travel industry, and I am delighted that he has joined Ticketpipe at this exciting time when we are instigating our growth plans."
Matt added: "I am thrilled to join Ticketpipe; joining a team with such experience in the theatre world and tourism sectors enables us to deliver the best service and product options for the industry."
After its launch 18 months ago, Ticketpipe has already delivered thousands of guests into London theatres and restaurants, and has recently expanded into a larger office.
WTM will see Ticketpipe launch its new trade portal, offering direct access to theatre inventory for the trade. Hear all about it at Stand N9-100.