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Tahiti Tourisme launches “Words of Mana” campaign

Tahiti Tourisme is launching its latest campaign “Words of Mana”, offering travellers to explore the Islands of Tahiti and its culture.

The campaign, coinciding with the announcement of reopening of its international borders and WTTC’s ‘Safe Travels’ tag, aims to inspire UK travellers by showcasing the meaning of “Mana” which the islands are famous for.

The social media campaign will be issued across both Instagram and Facebook, delivering a virtual travel experience. The campaign shares the spirit of Mana, or the spirit of The Islands of Tahiti, with short video clips featuring Tahitian words that inspire feelings of warmth and positivity such as 'Ia Ora Na’, the national greeting, and ‘Mahana’, meaning sunshine.

“The Words of Mana campaign gives visitors a chance to engage with the spirit of our islands,” said Jean-Marc Mocellin, CEO of Tahiti Tourisme. “We are eager to welcome travellers back, but until everyone can travel again, our series will provide a momentary escape that will reinvigorate and renew the senses.”

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