The Ministry of Tourism, Spain, has launched a social media campaign to mark the end of State of Alarm, and welcome new tourists to the country
The Secretary of State for Tourism has also created a Responsible Tourism seal for businesses that follow Spain?s official guidelines.
The campaign, titled Spain awaits You, is in the form of a short video that hopes to remind tourists about the distinct landscape, nature, culture, history, food, weather, and infrastructure of Spain, and features popular locations in the country, which attracted more that 83 million visitors in 2019.
The video, which is available in Spanish and English, will be shared through Spain?s social media platforms with the hashtag #SpainAwaitsYou, and hopes to lure back tourists to Spain, for their first vacation in a post-COVID-19 world.
The Responsible Tourism seal demonstrates the tourism board?s commitment to follow the official health and safety guidelines. This seal is free and downloadable but personal and non-transferable, and must be renewed every year.
Spain?s Secretary of State for Tourism, Isabel Oliver says: ?Offering trust and safety is crucial at this time to attract both national and international tourists. This seal is an element in our strategy to reposition ourselves as a safe tourism destination worldwide. In addition, it serves to recognise the responsibility of those, who make an effort to create a safe environment in their respective businesses not only for tourists but also for their own workers and residents.?
The health and safety guidelines have been drawn up in collaboration with the tourism sector and their social partners in different regions of Spain, and will serve as a reference for the health and safety standards globally, after an agreement with the International Organisation for Standardization (ISO).
The Watch the video here: https://www.youtube.com/watch?v=qcg_xbFQ4ck&feature=youtu.be
Image credit: Jorge Franganillo
