The Spanish government, La Liga and the confederation of employers and industries of Spain (CEOE) have come together in a bid to boost and promote Spain as a safe destination for tourism and sport.
It is a campaign that will be given considerable visibility domestically and internationally over the remaining 11 rounds of fixtures in La Liga Santander and La Liga SmartBank.
It is a joint campaign by the Ministry of Industry, Trade and Tourism (via Turespa?a), the Spanish Ministry of Culture and Sport (via CSD ? Spanish High Council for Sport) Ministry of Health, the CEOE and La Liga to boost the tourism and sports industries in Spain, which are crucial to the economy and have suffered over the last few months during the COVID-19 pandemic.
The "Safe Sport, Safe Tourism" campaign, with the #SpainAwaitsYou hashtag, was unveiled at La Liga headquarters, in the presence of Isabel Oliver, secretary of state for tourism; Irene Lozano, CSD president; Javier Tebas, La Liga president; Antonio Garamendi, CEOE president; Manuel Mu?iz, secretary of state for global Spain; and Faustino Blanco, general secretary of the Ministry of Health.
?Spain is ready to safely welcome international tourists from July 1. We have thoroughly prepared to ensure we guarantee the highest safety standards across our whole tourism industry by rolling out over 20 uniform protocols for the entire country. We want tourists to feel confident and we are sending out a very clear message that will be amplified by this campaign: Spain is waiting for you,? said Oliver, secretary of state for tourism.
CEOE President Garamendi spoke about how the campaign ?is an unbeatable example of how the public and private sectors can act as one to bring a country together. During such difficult times, supporting Spain as a safe destination and showcasing the pairing of tourism and sport is everyone's responsibility.?
The tourism industry is vital to Spain. It makes up 12.3% of the country?s GDP and employs 12.7% of the total number of people signed up for social security.
