DTH Travel has turned its focus from establishing its new brand identity to offering authentic, community-centric travel experiences.
Both cause and effect of this repositioning have seen increased interest in 'authentic' travel products: especially itineraries that guarantee more intimate and personal interactions with their destinations and those destinations' communities.
Positive signs
Following its rebrand at WTM 2023, DTH Travel has confirmed a notable rise in sales for last year, exceeding targets by over a quarter. That momentum appears to be carrying the DMC into 2024, with January sales up 2024 against 2023.
Stephan Roemer, DTH Travel's CEO, said the already-strong results in 2024 are a "testament to our rebrand... which has clearly defined who we are to our trade partners."
The rebrand also brought with it a realignment of DTH's product focus, with Stephan explaining that "repositioning ourselves as pioneers of authentic travel experiences has had a very positive impact..."
Top-selling destinations for the brand span the Philippines, Thailand, Malaysia and Vietnam, with interest in Japan growing steadily ahead of DTH's new office opening there this year. China continues to make its way back onto travellers' radars after a somewhat delayed recovery post-pandemic.
Doubling down
In light of guests looking for those 'authentic' experiences, DTH Travel has introduced several new tours, which Stephan has described as "surprising adventures and heartwarming experiences."
Those include an 11-day 'Laos Explorer' tour, reimagining how guests navigate the destination with an emphasis on public transportation, and a nine-day 'Cycling Holiday in North Vietnam', with each day guaranteeing a new scenic two-wheeled adventure only matched by the next.
