DTH Travel marks a new era for the established DMC as it aims to adopt a forward-thinking ethos within its established legacy and expertise.
With a new name and logo, the repositioning goes further with fresh elements and an innovative approach to selling and product. Emphasis has been placed upon revitalising and modernising the legacy brand, along with reinvented products putting meaningful travel experiences at their core.
Speaking to Travel Bulletin as he announced the rebranding, Stephan Roemer, CEO, said: "Asia, changed a lot over the last five to 10 years... source markets shifted to domestic travel, thousands of people want to see the same sights in the same destination: the European market, in particular, wants something different. We have to change our approach to how and what people see in their destinations.
"DTH Travel is a brand that guarantees in-depth experiences, a wider array of experiences, and more authentic experiences. More or less, most operators offer the same opportunities to explore in-destination. If everybody offers the same product, it's not sustainable and it just becomes a competition.
"We agreed that we need to completely change our approach. Today marks a defining moment for us: our rebrand signals a transformative shift, breathing new life into our identity and purpose."
The new brand identity also makrs the next step in the company's growth, with an office in Japan planned for opening in Q1 2024.
"As DTH Travel we are proud to move forward with a tech-driven focus on creating and providing innovative, authentic, tailor-made, and responsible tourism products that will shape the next chapter of discovery in Asia," concluded Roemer.
