Singapore Airlines (SIA) and Singapore Tourism Board (STB) have partnered to launch a light-hearted film series, ?Unexpected Journeys?.
The series ? with three episodes spanning 20 minutes each ? aims to surprise global audiences with the range and value of experiences that the brands have to offer. The three short films are unveiled on the campaign?s YouTube channel today, September 23.
In ?Unexpected Journeys?, Rishi Budhrani, a Singaporean comedian, actor and host, travels to the hometowns of 'The League of Extraordinary Communities' for an unconventional holiday. He is hosted by a family of six in Bland, New South Wales, Australia; a group of friends in Dull, Perthshire, Scotland; and a fellow comedian in Boring, Oregon, United States of America.
To return the favour, Rishi plays host to the three groups of travellers and takes them on an unexpected journey to Singapore via a Singapore Airlines flight. Their adventures in Singapore, Bland, Dull and Boring were filmed and produced as a film series.
The series was created by SIA and STB to demonstrate the unexpected experiences that the brands have got to offer travellers.
In the series, travellers are seen enjoying a range of experiences in Singapore ? from city-highs to adventure showdowns, nature tracks and cultural delights. It also highlights unexpected activities and experiences, including retail, dining, nightlife, culture and entertainment itineraries in the country. It also shines the spotlight on some of the country's local talents and attractions.
Campbell Wilson, senior vice president sales and marketing for the airline, said: ?Singapore Airlines is a globally-renowned symbol of Asian hospitality. With the launch of ?Unexpected Journeys? in partnership with the Singapore Tourism Board, we are excited to play host to travellers as they travel with Singapore Airlines, and go off the beaten path to experience Singapore through authentic and meaningful experiences that are unforgettable and uniquely local."
Ms Lynette Pang, assistant chief executive, marketing group for the tourism board, said: "The Unexpected Journeys campaign continues our partnership with Singapore Airlines to tell the Singapore Story to global audiences in a refreshing and light-hearted manner. Working with local comedian, Rishi Budhrani, we shine the spotlight on Singapore?s lesser-known talents, businesses and authentic local experiences. Through the campaign?s bold and creative format, we invite viewers to take a sneak preview into the unexpected aspects of Singapore life through a series of three short and fun films."
To watch the videos, go to www.youtube.com/UnexpectedJourneys
