Oxford Official Walking Tours has responded to set-jetting demand with a new tour spotlighting the city's iconic history of film and television.
The 'Oxford On Screen' tour celebrates Oxford's storied history on our screens, from its starring role in 102 episodes of Inspector Morse, Lewis and Endeavour to its inclusion in Saltburn and the Harry Potter series.
Hayley Beer-Gamage, the CEO of Experience Oxfordshire (the DMO behind Oxford Official Walking Tours), said, "We have long recognised screen tourism as a driver for choosing a leisure tourism destination, but this desire to “be where it happened” has grown exponentially in the Instagram age.
"Expedia Group has stated that more than half of international travellers revealed to them that TV shows and films inspire their travel plans. According to the British Film Institute (BFI), inbound tourists spent an estimated £892.6 million on film-related screen tourism in the UK in 2019."
Taking to the streets and sights of Oxford from July 25th, 2024, the tour will operate twice weekly on Thursdays and Sundays at 11:30 am, lasting approximately two hours. Adult spots cost £35, with a reduced £30 concession price for seniors aged 65+ and students.
'Oxford On Screen' joins other popular walking options including the 'Oxford University & City Walking Tour'.
