January 13th was very much a Hay-Day as Hays Travel saw customers queue in their thousands to support the agencys best-ever trading day.
After breaking its trading record on January 6th, the success has kept on coming for Hays Travel, with Saturday, January 13th raising the bar even higher.
Dame Irene Hays said the numbers support the agency's thinking "that people are willing to prioritise their annual holiday over other non-essential spend."
Around 90% of Hays branches are open on Sundays or extending opening hours to accommodate the additional demand this January.
Destinations such as Spain, Portugal, and Turkey remain strong sellers: North America is also on the rise, notably with New York and Orlando holidays supporting the regional growth. Luxury sales in Thailand, Bali and Singapore show that guests are balancing value for money with the luxury life.
