Trade business is giving the operator another reason to celebrate its 40th anniversary, delivering 50% year-on-year growth during the Wave campaign.
Largely attributing the growth to greater trade engagement opportunities and its focus on strengthening the trade team, Stuart Milan, Riviera's trading director, said it was "fantastic to see such a positive performance" from agent partners, and revealed that "river cruise is selling particularly well... and it's great to see agents supporting our new 'Grand Journey' products."
As part of the current peaks campaign incentive, you can earn entries into various giveaways for all-expenses-paid Riviera tours, holiday vouchers and merchandise packages worth over £3,000, Apple products and more.
Vicky Billing, head of trade and partnerships, added that the "results are testament to the hard work we have put in to build our trade partnerships and demonstrate what a brilliant job travel agents are doing."
Keen to get a glimpse at the Riviera product? The operator is heading aboard with Susan Calman in a new Channel 5 documentary.
