The rollout begins the celebrations for next years 40th anniversary, spanning a host of channels including trade-specific platforms.
Trade activities with key partners include e-shots, social media posts, direct mail, print and digital adverts alongside two television campaigns: one spotlighting Riviera's river cruise product and another spotlighting the wider portfolio across oceans, rivers and land.
The former focuses on the luxury ships, cabins and dining with excursions and the free 'Superior' drinks package saving £400 per person on all 2024 river cruises.
With the campaign expected to continue through 2024, Riviera Travel's marketing director, Sarah Fowler, explained: "With excitement building to our big anniversary, this is the perfect time to launch an integrated campaign that puts the spotlight on the eye-catching array of holiday options we offer, and encourages guests to join us in 2024 for what will be a fantastic year of celebration.
"We'll be working closely alongside the trade to help maximise all our activities and want to thank agents for the support we're already receiving.
"Riviera has enjoyed a fantastic four decades, and we'll ensure there's plenty more initiatives lined up as we edge closer to March 2024. We couldn't have achieved the success we have without our partners and can't wait to celebrate with them and our guests next year."
