The Reunion Island Tourism Board (RITB) has unveiled its new branding, including a revamped logo, to capitalise on the distinctive signs of the Ultimate Experience signature, which saw a relaunch in September 2016.
Through its missions, the RITB is required to communicate in two different capacities: the first as a destination, towards external markets, and the second as an institution, with its partners and the people of Reunion.
The aim of the revamp is to strengthen the local and international brand concept, gain traction across all the markets covered by the RITB, raise the visibility of the competitive advantages offered by the island and return to the international standard by designating the destination, not as Reunion Island, but as Reunion.
The new visual identity has been designed to be minimal yet memorable, combined with a sharper, more versatile arrangement of its pictograms.
