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Millions of travellers proceeded to Paris in recent weeks for the Olympic Games; Sabre, however, has uncovered promising data that suggests the Games heightened wider travel trends internationally well beyond the City of Light.

After Tom Cruise appeared at the Paris 2024 Closing Ceremony to take on the torch on behalf of Los Angeles (2026's hosts), Los Angeles Tourism's regional VP has vowed that the board "look forward to supporting the travel trade to help them make the most of the expected increased interest in our destination."