New agreement sees 900+ Premier Inn hotels integrated into Sabre GDS

The UK's largest hotel brand is now bookable via the Sabre GDS, with access to over 95,000 rooms across the UK, Ireland and Germany now live

Those rooms are spread across more than 900 properties across the three destinations.

Chinmai Sharma, Sabre Travel Solutions' global head of Lodging, Ground & Sea, said the integration of Premier Inn represents "another step in [Sabre's] ongoing efforts to enrich lodging content for our travel advisor partners.

"We are thrilled to bring [Premier Inn's] content directly onto our platform for our agency partners, especially at a time of strong hotel room demand in Europe."

Joe Garrood, Premier Inn's chief commercial officer, said the partnership with Sabre allows the brand to "significantly extend our reach and provide our guests with a greater choice of booking options."

The integration within Sabre's GDS enables the reservation of Premier Inn accommodation with other travel components and services also provided through the platform, bolstering Sabre's positioning as a one-stop shop for trade bookings.

Last month saw the integration of PLAY Airlines into the provider's GDS.

www.sabre.com