The operator's new head of eCommerce will drive innovation around Newmarket Holidays' digital presence, which CCO David Sharman says will "significantly benefit" travel agents.
Dale brings with him over 12 years of experience in scaling brands and driving digital growth, half of which is in the travel industry, with previous roles at The Thinking Traveller among others.
On his appointment, Dale said, "I’m thrilled to be joining Newmarket Holidays at such a pivotal time. The company is enjoying major growth and its digital presence is a key part of this. There are lots of exciting projects in the works and I’m excited to help steer them in the right direction."
CCO David Sharman added, "It’s fantastic to have Dale on board and he brings a wealth of experience to the role.
"His appointment will significantly benefit travel agents by ensuring that our website is efficiently managed and user-friendly, and the expertise he brings to measuring and analysing digital performance will provide valuable insights that will help us improve services and tailor offerings to better meet agents' needs."