Newmarket Holidays gives agents a "new angle" with Premier Collection

Four existing itineraries and three new additions comprise the new collection, which hopes to provide a more intimate and slower-paced small-group experience.

New options include an exploration of Spain's historic Moorish cities on 'The Majestic Cities of Andalucía' and a pursuit of the Big Five: 'On Safari in South Africa – Luxury Safari Plains with Mauritius'

Richard Forde, head of trade sales & partnerships, says the new label "gives agents a new angle for customers who are after a smaller group and a slower pace. The hotels have been chosen for their unique character, location and quality, which is another selling point agents can highlight."

Verity Rice, director of product, purchasing & operations, added: "For travel agents, these tours will attract a wider range of customers, particularly in terms of the smaller groups, the handpicked boutique accommodations ideally situated to explore local highlights and the more leisurely pace of the itineraries."