The Tenerife Tourism Corporation has unveiled a new slogan and the redesign of its traditional ?X? logo to accommodate the island?s new positioning, based on product specialisation.
p>The Tenerife Tourism Corporation has unveiled a new slogan and the redesign of its traditional ?X? logo to accommodate the island?s new positioning, based on product specialisation.
The ?100% Life? motto will replace the previous ?Enjoy it all? from now on, together with a more round shape of the word ?Tenerife? and an embossed ?X? which displays the shape of Mount Teide, the island?s natural gem.
Carlos Alonso, president of Tenerife Island Government, said: ?This is not a brand revolution but a brand redesign so that specialisation and segmentation are reflected not only in the new positioning of the island but also in its visual identity.
?100% Life combines all the elements which make Tenerife a unique and differentiated destination: the island?s pleasant weather; the beauty and diversity of its natural landscapes; the friendliness of the islanders; and the dedication of all professionals who help visitors have an unforgettable experience on Tenerife.?
For details visit www.webtenerife.co.uk
