A new partnership with SHR, a global hotel distribution specialist, will allow Advantage members to access a further 2,000+ hotels, bringing the Partnership's global accommodation roster to over 45,000 hotels worldwide
SHR's accommodation range will be bookable via the Advantage GDS, which collates accommodation bookings from a range of hotel chains, independent properties, bedbanks and serviced apartments.
Pelin Dede, the Advantage Travel Partnership's head of supplier partnerships, promised that the partnership "will enhance our offering to members, enabling our programme to be more global than ever due to its portfolio having a large number of hotels in North America.
"This will be a great addition for our members and furthermore will offer long-tail supply content in this region."
Hotel suppliers listed on the GDS benefit from targeted marketing and streamlined operations with Advantage members.
Last month, the Partnership reported strong easter demand and revealed the destinations leading the way in bookings for the upcoming break.
