Laura Kelly has been appointed as head of partnerships following five years as head of commercial, with Richard Adams stepping up to head of sales & marketing after joining as head of marketing in December 2023.
Debbie O'Neill, the operator's managing director, said it was "a joy to announce two new roles within the senior leadership team which are reflective of our evolution, and to promote two highly experienced, well-respected colleagues Laura and Richard into the positions of head of partnerships and head of sales & marketing.
"I am looking forward to the continued strengthening of our brand as we pursue an integrated sales and marketing strategy driven by Richard. He has made an incredible impact since joining us, so I am thrilled how his dedication and innovative thinking will drive us forward."
