As Brand USA Travel Week kicks off in London, Los Angeles Tourism's autumn campaign continues
Adorning some of London's most high-footfall locations, including Waterloo; Euston and Oxford Street's digital landscape 'The Cube', the campaign is running through the end of October.
Adam Burke, president and CEO of Los Angeles Tourism, is in town for Brand USA Travel Week; he was accompanied by regional VP Europe & Middle East, Francine Sheridan, to see the campaign on Oxford Street last week. He said, "It’s fantastic to see the latest iteration of our Now Playing campaign burst to life across the UK, one of the most important markets for Los Angeles Tourism.
"Los Angeles is rolling out the red carpet and bringing the LA vibe directly to Europe’s busiest shopping street to create urgency and encourage travellers to visit our city on their next trip."
Francine added, "We anticipate the UK travel trade will see an increase in client interest in LA over the autumn period as consumers are inspired by our nationwide advertising campaign."
