Tourism Fiji has launched an initiative to celebrate people rich in happiness through its inaugural ?Bulanaires List?.
The initiative ties into the brand?s ethos of ?where happiness finds you? and focuses on what sets Fiji apart from other destinations: its people.
The celebratory ?Bulanaires? list was compiled under the guidance of Professor Lea Waters (PhD), a psychologist, scientist, author and TEDx speaker who specialises in positive psychology. The list includes those that follow Waters? guiding principles for happiness, such as being selfless or giving back, or making time for connections through family and community.
Many of these principles are found among the people of Fiji, which likely explains why the destination was deemed the Happiest Country in the World in the 2017 annual Gallup International Survey on Happiness, Hope and Economic Optimism. The same survey found that the world?s happiness had declined since the previous year, with Fiji bucking this trend.
Commenting on what a ?Bulanaire? is, Professor Waters, said: ?Bulanaires redefines the way we measure success. A common measure of success is often portrayed through the annual ?rich lists? that showcase the increased number of billionaires each year. But perhaps instead, we need to consider finding happiness and contentment as a measure for being rich. The inaugural Bulanaire list celebrates people from across the world who inspire us and share happiness with those around them.? The campaign?s launch was timed to coincide with March?s International Day of Happiness with brand assets created to showcase the destination?s ?Bula Spirit?.
Matthew Stoeckel, CEO for Tourism Fiji, said: ?In Fiji, the warmth and friendliness of the locals is what visitors to the destination remember the most. The Bula Spirit is felt the second you arrive in the destination and stays with you well after you return home. Fiji really is the place where happiness finds you and we developed Bulanaires to share and celebrate this happiness with the world.?
To find out more visit www.bulanaires.com or go to www.fiji.travel
