Head of trade sales Gabo Quiros said the group is "prepared to put [its] money where [its] mouth is" as it launched a £25,000 agent incentive and a new Agent Insider platform
The trade investment follows Inside Travel's best-ever year with the trade and an already-promising start to 2025, with January agent sales up 44% against the first month of 2024.
Gabo continued, saying, "We wanted to offer something special – not just another boring prize. The Agent Insider programme not only allows agents to give their clients incredible holidays, but it helps the agent improve sales, with the support and insight of our specialists.
"We want agents to experience what we do best. We know that they won’t look anywhere else once they have travelled with Inside Travel Group’s specialist brands."
Inside Travel's record agent incentive
One lucky agent registered on the platform will win a £25,000 cultural adventure to their choice of Inside Travel destination; each booking earns an entry into the prize draw.
Agents must subscribe to the brand's trade-focused emails, complete a quiz and attend an agent webinar to be eligible to win.
Co-founder, Alastair Donnelly, said the brand is "very excited about the programme... we are keen to gain more agent partners, [and] it is all about their customers and the service we are able to give them."
Inside Japan recently slashed prices on its off-peak tours to combat overtourism and encourage seasonal dispersion.
Agents can register for the Agent Insider programme now.
