In a recent blog on its website, the social media platform uncovered interesting findings about its users' travel habits.
Views of travel TikTok content have risen by 410% in the last two years, but has this inspired a shift in buying habits?
According to user data, 63% of TikTok users have discovered a new travel brand on the platform, with one in three making a purchase related to travel directly from the platform.
The platform is, in fact, replacing the role of search engines for users; one in four research and shortlist their travel options via the TikTok's search and bookmarking functions.
TikTok is truly gathering steam beyond just dictating and informing tastes and travel wishlists. 76% are likely to follow up recommendations from the platform with booking.
Top travel content this year has centred around bucket-list inspiration, relatable family entertainment, and voiceover travel diaries and visual lists.
Four in five UK users agree that the platform can strengthen the relationship between brands and consumers.
The social media platform also published a step-by-step list to tap into this growing market of travel content consumers: find that, along with more in-depth data about travel user habits, at the site's blog.
