The growing numbers of solo travellers are most likely to book big brand hotels in advance of their trip, but find single supplements one of the worst aspects of solo travel, a new survey commissioned by Travelzoo has revealed.
The results found that despite the reputation of solo travellers as adventure-seekers, 61% favoured the security of big brand hotels as their accommodation of choice, with even more (72%) preferring to book in advance before they leave.
The popularity of big hotels remained top across even solo travellers on smaller budgets, overtaking ?staying with friends? as the number one choice even when incomes reach just ?15k per year.
Three-quarters of Brits now say that either they have travelled solo or would be interested in doing it in the future. In all, 38% of people now say they have travelled on their own purely for leisure purposes, with half of those who have not open to considering it.
Results show that once people try it they tend to be converted, with almost half (48%) who have travelled solo for leisure taking multiple solo trips per year. The continuing growth of solo travel is further driven by the growing number of married couples and people in relationships choosing to travel without a partner, with more than half (60%) of those travelling alone either in a relationship (17%) or married (43%). Married couples choosing to holiday apart are also more likely to be high spenders too, with more than half (52%) spending ?500 or more per year on solo travel, compared to 30% for single solo travellers.
Despite the continued opportunities for big hotels from the growing solo travel market, costs continue to be a potential barrier, with 36% of those travelling alone on leisure trips saying the single person premium is one of the worst aspects of solo travel, and a third of those who have never travelled solo citing cost as the biggest deterrent to booking a trip. To help combat this, Travelzoo has launched a dedicated solo travel deals collection to offer great deals for those thinking of travelling alone.
For more information visit travelzoo.com/uk
