The rebrand comes with a new website and revamped Visitor Guide, encompassing all the destination has to offer.
A new campaign hopes to reinvent The Beaches of Fort Myers & Sanibel, as the destination association rebrands as Fort Myers - Islands, Beaches and Neighborhoods.
Along with the repositioning, a new website welcomes potential guests and offers a revamped Visitor Guide to reflect the destination's natural draws.
?The new brand, which has been long in the making, encompasses our entire destination today and our sense of community,? said Tamara Pigott, executive director of the Lee County Visitor & Convention Bureau.
?Fort Myers - Islands, Beaches and Neighborhoods is built on five key pillars that include change of pace, commitment to nature, connection to water, sense of community and an active lifestyle.?
The new website and 2022 Visitor Guide have been revamped with new branding and a frsh colour palette.
The 'It's a Good Day' campaign has also launched, built on the belief that it's time for more good days and that Fort Myers should be a priority.
