Love Is... a Holiday celebrates the Caribbean islands romantic offerings with a new video advertisement, social media content and a Facebook competition.
Saint Lucia is capitalising on its reputation as one of the most romantic destinations on earth with the Saint Lucia Tourism Authority's new campaign.
'Love Is... a Holiday' comprises a dedicated web page with a host of offers from UK tour operators, a video advertisement, social media assets, and a Facebook competition with the chance to win a five-night all-inclusive stay at Bay Gardens Beach resort.
The dedicated campaign web page, www.stlucia.org/romance, features dedicated holidays, packages and experiences for couples heading to St Lucia for wedding, honeymoon, anniversary or romantic breaks. Featured operators include Caribtours, Kenwood Travel, Simply St. Lucia Luxury Holidays and Turquoise.
A 15-second video advertisement is running throughout the eight-week campaign period and can be viewed on the website.
The trade can also get involved, with a promotion on Saint Lucia's trade-exclusive Facebook page (www.facebook.com/saintluciaexpert) offering the chance to win Hotel Chocolat goodies,
Patricia Charlery, SLTA director for UK & Europe said ?We?ve seen a rise in demand for that special holiday for two in Saint Lucia. It?s the perfect setting with its stunning scenery and unique accommodation.?
