Emily, formerly an Exsus Travel account manager, joins the ultra-luxury brand as no stranger to the luxury market.
Beginning her career at Flight Centre in 2015, Emily rose through the ranks until assistant manager, before joining Elegant Resorts as a sales consultant and, later, deputy head of sales.
Emily said she was "delighted to be joining the Pure Luxury team," emphasising she is "excited for the year ahead."
Mark Henderson, Pure Luxury's head of specialist product, said the ex-Exsus account manager is "the perfect addition to the Pure Luxury team. Her experience of the luxury market will support our continued focus on elevating the brand and providing our agents with the highly personalised, knowledgeable and expert levels of service that they have come to expect..."