Brazil Travel Specialist hopes to showcase the destination's authentic and sustainable experiences, with personalised training modules and marketing materials exclusively designed for travel agents selling Brazil now available
Embratur (the Brazilian Agency for International Tourism Promotion) unveiled the platform at its stand at FITUR 2025, in Madrid.
Marcelo Freixo, Embratur president, said the platform strives to "create ambassadors for Brazil in every corner of the world. We want travel agents to have the tools and knowledge necessary to inspire tourists to experience the transformative experiences that our country has to offer."
Agents registering for the platform by March 2025 will be entered into a prize draw to win tickets on one of LATAM Airline's routes to either Rio de Janeiro, Salvador or Manaus.
Certified Brazil Specialists will earn exclusive benefits, including the chance to join fam trips.
Earlier this month, Embratur announced that 2024 set a new all-time visitation record for Brazil.
