Foreign arrival numbers of over 6.6 million in 2024 represent the nation's best-ever return on international visitation, up 12.6% on 2023
December alone saw 690,236 foreign arrivals, marking the third-best December since records began in 1995.
Marcelo Freixo, president of Embratur (the Brazilian Tourist Board), vowed that the "significant growth that we had in 2023 and 2024 will continue in the coming years, and Brazilian tourism is beginning to turn an important page from being a potential to becoming a reality, a leading segment of the economy in the generation of jobs and income, attracting international revenue, and a model of economic development that can be an ally of the environment."
Current plans, largely centred around the National Tourism Plan 2024-2027, hope to see Brazil consolidate its place as the highest-traffic tourist destination in South America.
