Both G Touring brands have collaborated with Planeterra and Reforest to plant a tree in reforestation projects in Guatemala and Morocco for every new trade booking
As if the chance to win £15,000 worth of prizes with Just You this peaks (in celebration of the solo operator's 25th anniversary) wasn't enough, the new charitable initiative helps bookings make a positive impact on much more than commission figures.
Agents, who will not carry the cost of tree planting, will receive an email at the end of peaks (after the tree-planting promotion ends on February 28th, 2025) detailing the impact of their tree on the community and environment where it is planted.
Tom Morgan, Travelsphere and Just You's trade sales director, noted that "the concept of changing lives through travel... [is] inherent in our DNA and runs through everything we do.
"By linking this project with our trade partners, we’re showing that every part of the travel sector can play an important role in supporting sustainability and local communities."
The president of Planeterra (an NGO aligning tourism with positive community impact), Jamie Sweeting, added that the initiative "will not only deliver environmental benefits but also foster meaningful economic opportunities for local communities in Guatemala and Morocco. By combining tourism with reforestation efforts, we’re showcasing how travel can drive environmental restoration and community empowerment."
