Two new brands, Dusit Collection and Devarana – Dusit Retreats, streamline the brands luxury proposal.
Adding to the group's upscale portfolio which includes Dusit Thani, Dusit Suites, and dusitD2, the new brands deliver a fresh experience within the luxurious offerings.
Dusit Collection seeks to satisfy the growing demand for unique and authentic experience, with a curated collection of hotels across iconic destinations. The collection also allows property owners to maintain the unique charm of their accommodations while also integrating with the Dusit brand.
COO Gilles Cretallaz explained: "“Owners immediately gain access to our robust commercial support and seasoned management expertise while maintaining the distinct look and feel of their properties. Dusit benefits from an agile market entry strategy and can cultivate substantial value from properties that don't precisely fit our core brands.
"Most importantly, our guests benefit from new opportunities to forge deep bonds with destinations at distinctive properties steeped in history and character."
Devarana – Dusit Retreats introduces enriching and transformational stays, guaranteeing a holistic approach to wellness and integrating wellness experiences throughout the guest experience.
"The response to Devarana – Dusit Retreats from potential partners has been fantastic, and discussions are already underway to formalise agreements for properties in Europe, the Middle East, and several locations in China," concluded Cretallaz.
