Cunard demand surging after Queen Anne launch

More guests booked in May than any equivalent period on record: Queen Anne's continental offerings were noted as a remarkable source of demand.

President Katie McAlister said the period "is testament to the hard work and dedication of our entire team, and we’re excited to have the opportunity to welcome so many new guests on board Queen Anne and the rest of our iconic fleet in the future."

After the luxury line named the city of Liverpool as the godparent of its newest ship last week, the impact of Queen Anne can already be felt: over 50,000 people attended the naming ceremony, spurring over 21 millon social media impressions.

TUI's commercial manager, Jay Carson, attended the ceremony and later said, "The ceremony was absolutely amazing and certainly a very special moment in time to have experienced.

"Queen Anne looked incredible and the atmosphere really was amazing in Liverpool that evening. Our front line agents who were there had a wonderful day and it was great to see them engaging with the brand."

Following its naming ceremony, Queen Anne returned to its home port in Southampton for its maiden British Isles sailing on May 24th, 2024.