Cruise tourist Caribbean generic St Lucia Adobestock Maridav

CLIA unveils 'Generation Innovation' Wave campaign

The Cruise Lines International Association's new campaign will promote innovation across the industry.

Cruise Lines International Association (CLIA) UK & Ireland, the cruise trade association, has revealed its new Wave 2021 campaign - 'Generation Innovation'. 

The campaign will use the hashtag #GenerationInnovation across its social media channels to promote the campaign and hopes to promote the range of innovative initiatives and activities being rolled out across the industry and by individual cruise lines. 

CLIA's regular 'Cruise Podcast' will host guests from across the industry with innovative insight, as well as 'Wave Half-Wower Webinars' taking place every Thursday in January at 9:30am. The webinars will feature four cruise line partners each week, highlighting their latest offers and innovations to make the most of Wave. The first episode, on January 8, will host Celebrity Cruises, MSC Cruises, Princess Cruises and Riviera Travel. 

The association's ongoing stakeholder outreach programme, made up of MPs and influential travel groups, will also highlight the progress of the campaign.

Themes to be highlighted across Wave will include: health & safety, diversity & inclusion, sustainability, on board enhancements, apps & wearable tech, and port terminals. 

CLIA director UK & Ireland, Andy Harmer, said:  “From the health and safety measures set to be implemented, to the significant sustainability progress being made, to developments in technology on and off ships, the cruise sector has much to be proud of. These innovations have never been more important, as Wave gets under way and we further set our sights on the industry’s phased recovery. We’ll be highlighting all the incredible work being carried out, both on an industry-wide level and by individual cruise lines. Our trade partners have backed cruise through all the recent challenges, and we hope we can count on their support and engagement again during this critical period.” 

www.cruising.org


More News...

Jet2 expands summer 22 pr…

Jet2 expands summer 22 programmes from four more UK bases

Jet2.com and Jet2holidays has responded to the demand for summer 22 holidays by adding thousands of seats to a range of popular hotspots from Birmingham, Bristol, Manchester and London Stansted.

Princess Cruises extends …

Princess Cruises extends agent webchat hours

The opening hours for the cruise line's 'Ask Isaac' service is set to be extended.

Scenic puts Danube river …

Scenic puts Danube river cruise on sale

An eight-day Scenic cruise takes guests from Budapest to Nuremberg along the Danube river, with Dame Darcey Bussell joining guests onboard. 

Great Rail Journeys offer…

Great Rail Journeys offers savings on its river cruise programme

Discounts of up to £200 per person are on offer on selected 2021 river cruise departures. 

Carrier reaffirms its sup…

Carrier reaffirms its support for travel agents

Committing to supporting agents through the 'final stages' of the crisis, Carrier looks ahead. 

Riviera Travel unveils 20…

Riviera Travel unveils 2022 European Tour collection

Riviera Travel has launched its 2022 collection of European tours this week, in response to high demand from customers.

AEGEAN launches its Janua…

AEGEAN launches its January sale

The airline has launched a sale on all direct flights between London Heathrow and Athens. 

'Around the World in 180 …

'Around the World in 180 Days' with Oceania Cruises

The cruise line's 180-day voyage is their most extensive and in-depth itinerary to date.

Visit Jersey launches new…

Visit Jersey launches new 'Restore Your Balance' marketing campaign

With high demand for staycations, Visit Jersey has created a new marketing campaign titled ‘Restore Your Balance’, to raise awareness of the destination’s varied product.

MSC Grandiosa will return…

MSC Grandiosa will return to sea from January 24

MSC Cruises has announced that MSC Grandiosa will return to sea on January 24.

ACCOR to launch new prope…

ACCOR to launch new properties in Europe this year

ACCOR will be launching some new properties, as well as reopening some renovated properties across various European destinations this year.

Grand Hyatt Al Khobar Hot…

Grand Hyatt Al Khobar Hotel and Residences opens in Saudi Arabia

Hyatt Hotels Corporation launched the Grand Hyatt Al Khobar Hotel and Residences in the Kingdom of Saudi Arabia today.

Prev Next

twn Are you sure that you want to switch to desktop version?