Previously segmented between the Classic Collection Holidays and Classic Package Holidays labels, the "one brand, one platform" approach unifies 78 destinations, flights from over 20 UK airports and a whole host of extras under one streamlined brand (Classic Collection) and portal.
Si Morris-Green, the operator's director of B2B sales, emphasised that the new approach cements Classic's place as "a 100% trade-focused operator," with more product choice and booking flexibility than ever before now on offer, and now under one umbrella.
In celebration of the streamlined brand's launch, agents can earn £50 and £75 bonuses on summer 2024 and summer 2025 bookings, respectively. All June bookings will also be entered into a daily prize draw for an extra £50 reward. All incentives are loaded onto the operator's Black Card.
Morris-Green continued to note that "agents have reacted well," to the messaging after visiting over 150 agent partners across the UK and hosting more than 300 on a webinar marking the platform's virtual launch.
"I'd like to thank our agent partners for their patience and understanding as we've embarked on this exciting new chapter... more than ever before Classic Collection will support agents to grow their business by acquiring new customers and retaining existing ones.
"We count customers in the thousands rather than the millions, a smaller size and scale which gives us the opportunity to showcase the enhanced customer service which has always been associated with the Classic Collection brand."
