After cementing its place as "a 100% trade-focused operator" with its recent brand alignment, Classic Collection's Caribbean portfolio has welcomed the addition of 13 hotels across seven resort areas in Aruba.
Si Morris-Green, the operator's B2B director, noted that, "Aruba is one of those slightly under-the-radar Caribbean destinations, but one which really piques the interest of our travel agent partners and their customers."
The 13 hotels offer a choice of three-, four-, and five-star properties.
"World-class beaches in all shapes and sizes are the main draw, but there are also plenty of adrenaline-fuelled activities to keep holidaymakers entertained."
Aruba is now bookable via the 24/7 agent-only portal, with twin-centre or multi-island options on offer through Classic Collection's dedicated tailor-made team. Up to £1,000 per booking can be earned via the Classic Collection Black Card rewards programme.
"It's a timely introduction as customers are starting to book for winter sunshine. It's an island which we feel is very well-aligned with our customer demographic, helped by a year-round flying programme from the UK."
