The Cayman Islands Department of Tourism (CIDOT) has appointed Adrian White as the regional manager to oversee the British Overseas Territory?s marketing strategy for the UK and European region and lead an expanded London-based team.
White will be based in Dover Street office and will implement the islands? global five-year tourism plan, raise the destination?s profile and increase visitation numbers from the UK, Ireland and Europe.
He has more than 20 years of experience in leading international sales, marketing and partnership strategies for big brands.
A new sales executive, Irene Orozco, has also joined the UK team to develop trade partnerships and raise trade product awareness of the holiday experiences available in all three islands of Grand Cayman, Cayman Brac and Little Cayman. She has eight years of experience in the tourism industry.
She will oversee training initiatives for trade partners that include a revamped training programme, contact centre training, fam trips, regional roadshows and branch visits.
Rosa Harris, Director of Tourism for the islands, said: ?We are delighted to welcome both Adrian and Irene to our UK team at an exciting time as we roll-out our global tourism strategy with the UK and Europe playing a key role in bringing increased visitation to the islands via strong trade partnerships.
She added: ?Demand remains strong for the Cayman Islands? unique offering of exceptional barefoot luxury beach holidays, attentive service and an expansive choice of activities. First-rate dive locations, a diverse international culinary scene, thrilling sports, as well as, spectacular wildlife make it an attractive destination for British visitors. British Airways? Boeing 777 service with increased premium seat capacity and three international luxury hotels slated to open on Grand Cayman in 2021 will help us work closely with the UK trade to bring more British visitors to the Cayman Islands."
Agents can register for the newly launched Cayman Islands Training Programme by visiting caymanislands-training.co.uk.
